Discount Power: Texas Electricity Plans, Corporate Ownership & Consumer Review
Discount Power operates in Texas under the legal entity US Retailers LLC d/b/a Discount Power (PUCT REP Certificate #10177) and is owned by NRG Energy, Inc. (NYSE: NRG). Review verified corporate history, service areas, EFL fee structures, and available plans below.
Quick Facts (Discount Power):
- Market Role: Retail Electric Provider (REP) — sets retail plan rates and bills your account; local power lines and outage repairs remain with your TDU (Oncor, CenterPoint, AEP Texas Central, AEP Texas North, TNMP, Lubbock Power & Light).
- PUCT REP Certificate: #10177 (US Retailers LLC d/b/a Discount Power)
- Brand Founded vs. Parent Founded: Discount Power brand launched in 2008 · Parent NRG Energy, Inc. (NYSE: NRG) founded in 1989.
- Headquarters: Houston, Texas
- Power Hopper Feed Status: Active Participating Partner (Live plans available by ZIP)
Compare Available Discount Power Electricity Plans on Power Hopper
Discount Power is an active participating supplier in Power Hopper’s authorized comparison feed across CenterPoint, AEP Texas Central, TNMP, Lubbock Power & Light, Oncor, AEP Texas North (38 active plan-territory offers sampled across benchmark Texas TDU ZIP codes as of 2026-11-04, spanning 12, 24-month contract terms). Exact plan availability and pricing depend on your service address.
| Plan Name | Term | 500 kWh Avg | 1,000 kWh Avg | 2,000 kWh Avg | Plan Documents |
|---|---|---|---|---|---|
| Essential Saver 12 | 12 mos | 14.6¢ | 14.1¢ | 13.8¢ | Official EFL ↗ · TOS ↗ · YRAC ↗ |
| Wise Buy Basic 24 Online | 24 mos | 17.3¢ | 14.8¢ | 14.5¢ | Official EFL ↗ · TOS ↗ · YRAC ↗ |
| Bill Credit Bundle 12 | 12 mos | 20.1¢ | 7.1¢ | 13.1¢ | Official EFL ↗ · TOS ↗ · YRAC ↗ |
| Bill Credit Bundle 24 | 24 mos | 20.2¢ | 7.2¢ | 13.2¢ | Official EFL ↗ · TOS ↗ · YRAC ↗ |
Note: Sample rates above reflect verified PowerHQ production feed observations as of 2026-11-04 (including local TDU delivery pass-through charges for the sampled utility territory). Exact availability and delivery charges depend on your five-digit ZIP code and assigned Transmission & Distribution Utility.
1. Who Is Discount Power and Who Owns It?
Founded in Houston in 2008 by electricity industry veterans as Volterra Energy / Discount Power, the brand was acquired by NRG Energy, Inc. in 2018 and consolidated under NRG’s retail subsidiary US Retailers LLC (PUCT REP Certificate #10177), which also operates Cirro Energy and Pennywise Power.
Operating History in ERCOT: Discount Power operates as NRG Energy’s value-oriented, digital-first Texas residential electricity brand across all six competitive ERCOT utility territories.
| Consumer-Facing Brand | Discount Power |
|---|---|
| Certificated Legal Entity | US Retailers LLC d/b/a Discount Power |
| PUCT Certificate Number | REP #10177 |
| Entity Classification | Retail Electric Provider (REP) (Not a TDU wires utility or electricity broker) |
| Brand Founding Year | 2008 |
| Current Parent Company | NRG Energy, Inc. (NYSE: NRG) (Founded 1989) |
| Sister Texas Retail Brands | Reliant Energy (PUCT #10007), Green Mountain Energy (PUCT #10009), Direct Energy (PUCT #10040), Cirro Energy (PUCT #10177) |
| Corporate Headquarters | Houston, Texas |
| Verified TDU Service Areas | Oncor, CenterPoint, AEP Texas Central, AEP Texas North, TNMP, Lubbock Power & Light |
| Customer Service Contact | 1-877-455-4674 · https://www.discountpowertx.com ↗ |
| Mailing Address | P.O. Box 2229, Houston, TX 77252-2229 |
| Last Independently Verified | 2026-11-04 |
2. Is Discount Power a Retail Provider or a Delivery Utility?
Discount Power is a Retail Electric Provider (REP), not a local delivery utility. If you enroll with Discount Power in Dallas, Fort Worth, Houston, Corpus Christi, or Lubbock, Discount Power does not own the poles, wires, or smart meter at your home. Your local Transmission and Distribution Utility (Oncor, CenterPoint, AEP Texas, TNMP, or LP&L) delivers the electricity, reads the meter, and restores power after storms. Regulated TDU delivery charges are passed through on your bill at the exact same PUCT-approved rate regardless of which retail provider you choose.
3. What Types of Electricity Plans Does Discount Power Offer?
- Fixed-rate condition-free plans (12–24 months)
- Bill-credit fixed-rate plans (Wise Buy series)
Renewable Energy Offerings: Plans primarily include the standard state renewable energy content percentage (~24–33%) disclosed on each Electricity Facts Label.
4. Billing Practices, Cancellation Fees, and Conditions to Check
- Billing & Payment Policies: Emphasizes online self-service enrollment, paperless billing, and automatic payment options to keep overhead lower than flagship sister brands.
- Early Termination Fee (ETF) Policy: Typically charges $150 for 12-month plans and $295 for 24-month plans upon early cancellation, waived when moving out of the service address.
5. What Discount Power’s Ownership Means for Customers (Before You Enroll)
Discount Power is backed by the same parent company (NRG Energy) as Reliant and Direct Energy, often pricing its straightforward fixed-rate plans (such as Essential Saver) 1 to 3 cents per kWh below Reliant’s headline plans. However, Discount Power also sells 'Wise Buy' bill-credit plans where the 500 kWh rate is significantly higher than the 1,000 kWh rate—so always compare Essential Saver against Wise Buy across all three EFL columns.
Pre-Enrollment Checklist for Any Discount Power Plan:
- Open the plan’s official Electricity Facts Label (EFL) and compare the 500 kWh, 1,000 kWh, and 2,000 kWh average price rows. If the 1,000 kWh price is 4¢–6¢ lower than the 500 kWh and 2,000 kWh rows, the plan uses a usage-threshold bill credit that can increase bills in mild or peak months.
- Confirm whether the advertised energy charge requires continuous enrollment in AutoPay and paperless billing.
- Check whether the early cancellation fee is a flat dollar amount (e.g., $150) or per remaining month (e.g., $15–$20 × months left), and use our Switching Break-Even Calculator if you are leaving an existing contract.
- Mark your contract expiration date on your calendar so your account does not roll onto a high month-to-month holdover rate when the fixed term ends.
Compare Discount Power Head-to-Head Against Competitors
Frequently Asked Questions About Discount Power
Who owns Discount Power in Texas?
Discount Power operates under the legal entity US Retailers LLC d/b/a Discount Power (PUCT REP Certificate #10177) and is owned by NRG Energy, Inc. (NYSE: NRG). The Discount Power brand dates to 2008, while its parent company traces its founding to 1989.
What is Discount Power’s PUCT certificate number?
Discount Power is certificated by the Public Utility Commission of Texas under REP Certificate #10177 (US Retailers LLC d/b/a Discount Power).
Can I waive Discount Power’s early cancellation fee if I move?
Yes. Under Public Utility Commission of Texas Substantive Rule §25.475, every certificated Texas retail electric provider—including Discount Power—must waive the early termination fee when a residential customer moves out of the service address and provides reasonable proof of the move.
Authoritative Sources & Verification
Profile last verified 2026-11-04 by Power Hopper (BJW Ventures LLC d/b/a Power Hopper, PUCT Broker Registration BR260201). Back to All Texas Electricity Providers · Compare Plans by ZIP Code · Electricity Calculators.