Lubbock Electricity Plans After Retail Choice

Illustration of a Lubbock-area neighborhood at dusk with lit brick homes, wooden utility poles, an electrical substation and a distant city skyline — Original editorial illustration inspired by the Lubbock area; not a photograph of a particular street.

Until 2024, Lubbock residents bought electricity from the city's own utility. Then, in the spring, they got a choice. Lubbock Power & Light (LP&L) still owns the poles and wires, but about 108,000 customers now buy their power from competing retailers.

So what does that choice cost today? The answer is better than the old rate for many households, and trickier than the advertised prices suggest.

Before and after

LP&L opened a shopping window on January 5, 2024, and told customers to pick a provider by February 15 or have one assigned. ERCOT, the state grid operator, says service moved to competitive retailers between March 4 and April 1, 2024.

The old city rate had been a moving target. LP&L's residential standard service cost 13.83¢ per kilowatt-hour in fiscal 2021-22, 17.52¢ in 2022-23 and 14.16¢ in 2023-24, according to LP&L figures reported by KCBD. LP&L said that if it had stayed in the market it would have charged about 16.74¢.

The first retail prices were not obviously better. In May 2024, NEC Co-op Energy's variable rate for the Lubbock area was 16.0¢ per kWh at 1,000 kWh, according to its published historical rates.

What plans cost now

Today the picture looks brighter. In the Power to Choose offer list downloaded on the morning of November 9, 2026, three 12-month fixed-rate plans stand out in the Lubbock area. Two of them look nearly identical: True Power's True Value 12 and APG&E's TrueClassic 12 both list 11.6¢ per kWh at 1,000 kWh, or about $116 a month before taxes, with delivery included.

Set that against the city's old rates and the gap is clear. The lowest of the three years KCBD reported was 13.83¢ in 2021-22. Today's lowest fixed-rate plan, at 11.6¢ for 1,000 kWh, beats it by about 2.2¢ per kWh, or roughly $22 a month. Against 14.16¢ in 2023-24, the last year before choice, the difference is about $25.60. These are illustrations only: the rates come from different years and were measured differently, so they do not prove every household saved.

Bar chart of cents per kWh: Lubbock Power & Light residential rates of 13.83 in fiscal 2021-22, 17.52 in 2022-23 and 14.16 in 2023-24 before retail choice, compared with today's lowest fixed-rate plan of 11.6 cents at 1,000 kWh — City rates are LP&L's annual residential averages as reported by KCBD. The plan rate is the lowest fixed-rate plan of 12 months or longer without a usage credit, from Power to Choose, at 1,000 kWh, including delivery and before taxes, downloaded about 6:45 a.m. on Nov. 9, 2026.

The third plan is where the trap is.

Bar chart of estimated monthly bills in the Lubbock Power & Light area at 500, 1,000 and 2,000 kWh: True Value 12 is $59, $116 and $228; TrueClassic 12 is $59.50, $116 and $230; SimpleSaver 12 is $100.50, $76 and $278 — Estimates are the published average price per kWh times usage, before taxes. Source: Power to Choose offer list downloaded about 6:45 a.m., Nov. 9, 2026.

The $125 trap

APG&E's SimpleSaver 12 shows the lowest price in the list at 1,000 kWh: 7.6¢ per kWh, or $76. But that price depends on a $125 bill credit, and the credit only applies in months when you use at least 1,000 kWh.

Use less, and the bill jumps. At 500 kWh, SimpleSaver's estimated bill is $100.50, against $59 on True Value 12. Use more, and the advantage fades. At 2,000 kWh it costs $278, against $228. Our rough estimate from those published points is that SimpleSaver beats the others only between 1,000 kWh and about 1,450 kWh a month. Just below 1,000 kWh, with the credit gone, the same rate would put the bill near $200.

This is why the first number you see is rarely the one that matters. The plan that is cheapest at 1,000 kWh can be the most expensive at 500 or 2,000.

What to do

Check your last 12 months of electricity use, then compare prices at 500, 1,000 and 2,000 kWh. Read the Electricity Facts Label for credits, extra fees and cancellation costs. Cancellation matters here: True Value 12 lists a $300 early-termination fee, while both APG&E plans list $125.

Retail choice gives Lubbock residents a chance to save. Careful shopping is what turns that chance into a lower bill. Compare Lubbock electricity plans.

About this analysis

Current plans are from the Power to Choose offer list, downloaded at about 6:45 a.m. on November 9, 2026, limited to the Lubbock Power & Light area, English listings and fixed contracts of 12 months or longer. Dollar figures are the average price per kWh listed for 500, 1,000 and 2,000 kWh times that usage, before taxes and other non-standard charges. Rates, availability and terms change, and each plan's Electricity Facts Label controls. Other plans in the list may be cheaper for your usage; some three-month plans list as low as 11.0¢ at 1,000 kWh.

Sources

Power Hopper is not affiliated with or endorsed by the companies named above. This brief was prepared with AI assistance. Reviewed by Brent Ward on November 9, 2026. Power Hopper is a PUCT-registered Texas electricity broker and earns a commission when a customer enrolls through us. The plans shown come from Power to Choose and are not a ranking of partner offers.

BJW Ventures LLC d/b/a Power Hopper, PUCT Registered Electricity Broker BR260201

Lubbock Got Electricity Choice. Here's What the Plans Actually Cost.